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More cards in this set
Card 6
Front
the process of analysing the size, structure and growth of a market in order to support marketing decisions
Back
Card 7
Front
a growth strategy where a business seeks to sell its existing products into new markets
Back
Card 8
Front
a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets
Back
Card 9
Front
the proportion of a market revenue ir sales volume that is captured by a business or brand
Back
Card 10
Front
the actions that mint intent to take via the marketing mis in order to achieve marketing objectives
Back
Card 11
Front
specific amounts that are allocated to activities in the marketing plan
Back
Card 12
Front
statistics used to analyse trends in the recent past so that a firm can predict future sales
Back
Card 13
Front
a growth strategy where a business aims to introduce new products into existing markets
Back
Card 14
Front
techniques for estimating the likely demand for a product in future periods
Back
Card 15
Front
a particular group of consumers at which a product or service is aimed
Back
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