a general direction in which something tends to move/develop/change
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Card 17
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launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix
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the process of building a long-term, profitable relationship between a firm and its customers
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a term for various measures of central tendency. Mean, Mode and median.
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skills, competences, resources and other advantages that enable a firm to out-perform its competition
