This type of research is subjective and attempts to find out why customers make purchasing decisions. In particular, it's concerned with custoomer behaviour, motivation, tastes and preferences.
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Define Quantitative research
This type of research is factual and consists of 'how much' and 'how many' type questions. For example How many people shop at Asda?
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Define random sampling
This is where names are picked randomly from a list of the whole population. This can be done by a computer.
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Define product development
This is when a business changes/improves one of their products but it is still aimed at the same audience as it was before.
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What is the aim of pressure groups?
Their aim is to influence the people who have the power to make decisions.
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Define deflation
This is the opposite of inflation, it is when there is not enough demand so companies reduce their prices.
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Other cards in this set
Card 2
Front
This type of research is factual and consists of 'how much' and 'how many' type questions. For example How many people shop at Asda?
Back
Define Quantitative research
Card 3
Front
This is where names are picked randomly from a list of the whole population. This can be done by a computer.
Back
Card 4
Front
This is when a business changes/improves one of their products but it is still aimed at the same audience as it was before.
Back
Card 5
Front
Their aim is to influence the people who have the power to make decisions.
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