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Card 26
Front
What are the main sub cultures relevant to the UK?
Back
Card 27
Front
What is socialisation?
Back
Card 28
Front
What is a reference group?
Back
Card 29
Front
What are the different tpes of reference groups?
Back
Card 30
Front
What four factors can buyer behaviour be influenced by?
Back
Card 31
Front
What are the two types of perceived needs?
Back
Card 32
Front
Henry Assael definies perception as what?
Back
Card 33
Front
What are the five factors which are the result of learning?
Back
Card 34
Front
What is the purchaser definition of a client?
Back
Card 35
Front
What is the purchaser definition of a customer?
Back
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