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Card 36
Front
What is the purchaser definition of a professional?
Back
Card 37
Front
What is the purchaser definition of a consumer?
Back
Card 38
Front
What is a decision making unit?
Back
Card 39
Front
What are the main stages in the buyer process?
Back
Card 40
Front
What are the four lifestyle factors affecting buyer behaviour?
Back
Card 41
Front
What is social marketing?
Back
Card 42
Front
What are the top ten tips for social marketing?
Back
Card 43
Front
What are the six different positioning strategies that can be pursued?
Back
Card 44
Front
What is a brand? According to (?)
Back
Card 45
Front
What should a communications strategy establish?
Back
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