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Card 16

Front

What are the three product aspects or levels?

Back

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Card 17

Front

What are the two dimensions of product range?

Back

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Card 18

Front

What is the 7ps marketing mix?

Back

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Card 19

Front

What is the process of marketing management? Can be in diagram form

Back

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Card 20

Front

What does market analysis involve?

Back

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Card 21

Front

What is involved in market goal planning?

Back

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Card 22

Front

What is involved in marketing plan implementation?

Back

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Card 23

Front

What is involved in the control/reivew process?

Back

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Card 24

Front

What is social responsibility?

Back

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Card 25

Front

Wilson classified the variables which influence buyer behaviour as what?

Back

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