Marketing Objectives

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  • Created by: hamishc
  • Created on: 01-04-16 22:07
Marketing objectives
A target set for the marketing department
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sales value
measures the level of sales in a given period of time in pound sterling
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sales volume
measures the level of sales in a given period of time in units sold
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Market share
measures the sales of one brand or business as a percentage of total market sales in a given period
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Sales growth
percentage change in sales volume or value over a given period
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Market growth
percentage change in the total sales in the market over a given period
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Relationship marketing
long term approach to marketing which focuses on customer retention by providing consistent satisfaction
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sales growth equation
change in sales over given period / existing sales x 100
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Market share equation
sales of product / total market sales x 100
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name some internal influences on marketing objectives
Finance, human resources, corporate objectives
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name some external influences on marketing objectives
External market, technology, competitors, ethics/ environmental factors
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Other cards in this set

Card 2

Front

measures the level of sales in a given period of time in pound sterling

Back

sales value

Card 3

Front

measures the level of sales in a given period of time in units sold

Back

Preview of the back of card 3

Card 4

Front

measures the sales of one brand or business as a percentage of total market sales in a given period

Back

Preview of the back of card 4

Card 5

Front

percentage change in sales volume or value over a given period

Back

Preview of the back of card 5
View more cards

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