Marketing Mix and Strategy 3.0 / 5 based on 1 rating ? Business StudiesMarketing mixASEdexcel Created by: tomstodd23Created on: 15-04-18 14:50 The considerations of the Design Mix Function, Aesthetics and Cost 1 of 13 How is resource depletion met? Waste minimisation, re-use and recycling 2 of 13 Product Life Cycle Development-Introduction-Growth-Maturity-Decline-Extension Strategy. 3 of 13 Product Types of the Boston Matrix Market Star, Cash Cow, Question Mark/Problem Child, Dog. 4 of 13 Market Star Can use large amounts of cash and are market leaders. 5 of 13 Cash Cow Dominate a mature market where the product is likely to have a powerful brand name. 6 of 13 Question Mark Can possibly be profitable products but their market success has not been proved yet. 7 of 13 Dog This type of producer has the worst cash flow of them all. 8 of 13 Product Life Cycle- Development Negative Cash Flow; No Profit; Marketing and competition depend on the product. 9 of 13 Product Life Cycle- Introduction Usually negative cash flow; Very little profit if any; Lots of marketing; Competition depends on the product. 10 of 13 Product Life Cycle- Growth Positive cash flow; increasing profits; lots of marketing still; lots of competition. 11 of 13 Product Life Cycle- Maturity Positive cash flow; Profit at highest rate; little or no marketing; some competition. 12 of 13 Product Life Cycle- Decline Positive cash flow but getting closer to negative; decreasing profits; no marketing unless there is an extension strategy; falling competition. 13 of 13
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