Pricing Strategies

Across

• 1. When sellers combine several products in one package. (7, 6, 7)
• 4. Used when the market want the consumer to respond on an emotional basis, rather than a rational one. E.g. '£3.99' instead of '£4.00' (13, 7)
• 5. Selling a product at a high price, sacrificing high sales to gain a high profit. E.g. electronics when first introduced. (5, 8)
• 6. Where there is a range of product or services, the pricing differs for each product. E.g. small, medium, large. (7, 4, 7)
• 7. The price is set deliberately low in order to increase market share, and after this the price is increased. E.g. utilities (11, 7)