marketing mix

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what do the 7ps stand for
product, price, place, promotion, people, process, physical
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what does product mean
the good or service that the business provides
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what does price mean
the sum of money the customer pays for service/product
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what does place mean
location of purchase, the distribution methods used to get product to customer
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what does promotion mean
the process of communication with customers/potential customers/other stakeholders
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what does people mean
anyone who represents the business
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what does process mean
the system used to ensure that an efficient service is provided to customers
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what does physical environment mean
the physical evidence a customer will observe during transaction (delivery lorries, staff uniform, physical stores)
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how can you link the 7ps to a question
if theres a question asking how businesses could become more competitive and how the 7ps could help
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Other cards in this set

Card 2

Front

what does product mean

Back

the good or service that the business provides

Card 3

Front

what does price mean

Back

Preview of the front of card 3

Card 4

Front

what does place mean

Back

Preview of the front of card 4

Card 5

Front

what does promotion mean

Back

Preview of the front of card 5
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