Unit 1

?
Demand
The amount of product that consumers are willing and able to buy at any given price over a period of time
1 of 8
Examples of factors effecting demand?
Price, tastes & fashion, other goods, advertising, seasonal factors
2 of 8
Competition
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion
3 of 8
Example determinants of competitiveness?
Investment in new equipment and technology, improvement to operational procedures, marketing mix, innovation, financial planning and control, quality
4 of 8
Interest rates
The cost of borrowing money and the return for lending money
5 of 8
Inflation
The rate at which the general level of prices for goods and services is rising and, consequently, the purchasing power of currency is falling.
6 of 8
Demographics
Characteristics of human populations and population groups; e.g. analyses of migration trends, birth and death rates
7 of 8
Examples of demographic factors effecting demand?
Ageing population, size of household, ethnically diverse population
8 of 8

Other cards in this set

Card 2

Front

Price, tastes & fashion, other goods, advertising, seasonal factors

Back

Examples of factors effecting demand?

Card 3

Front

The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion

Back

Preview of the back of card 3

Card 4

Front

Investment in new equipment and technology, improvement to operational procedures, marketing mix, innovation, financial planning and control, quality

Back

Preview of the back of card 4

Card 5

Front

The cost of borrowing money and the return for lending money

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business resources:

See all Business resources »See all External Environment resources »