Marketing definitions 5.0 / 5 based on 1 rating ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelEdexcel Created by: Sophlouise_123Created on: 26-01-17 11:21 32749110658 Across 1. The application and formulation of guidelines and rules for common use, to achieve maximum uniformity. (12) 4. A name, term, symbol, or sound that distinguishes a company or a product from its competitors. (5) 5. The division of broad consumers or business markets into subgroups of consumers based on their shared characteristics. (6, 7) 6. A product or service that is aimed at a small, yet currently unsatisfied gap in the market. It aims to meet specific market needs. (6, 5) 8. Businesses measure other cultures against their own to see which is more ideal. (12) Down 2. A culture within a larger culture with distinct values or cultural norms - the beliefs are slightly different to those within the larger culture. (10) 3. A range of different people or societies with different origins, traditions and religions living and interacting with each other. (8, 9) 7. A group of consumers or organisations that are interested in a product and has the intention and ability of purchasing it. (6) 9. A business model that creates value by bringing together consumers and producers. (two or more interdependent groups) (8) 10. A plan of action that is determined to achieve a long-term or overall aim. (10)
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