Marketing and people - 1.1 0.0 / 5 ? BusinessMarketing and peopleA2/A-levelEdexcel Created by: RubyRosannaCreated on: 05-09-23 21:03 What is marketing? the range of activities that businesses undertake to create demand in consumers 1 of 5 What is competitive advantage? securing an advantage over competitors through expert use of marketing and people 2 of 5 What are some ways that businesses can have an advantage? brand name, product design, promotion, quality, motivated staff, better customer service, USP 3 of 5 What is the most important resource to a business? People 4 of 5 What do human resource departments take care of? recruitment, training, payment systems, planning future workforce needs 5 of 5
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