Marketing and people - 1.1

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What is marketing?
the range of activities that businesses undertake to create demand in consumers
1 of 5
What is competitive advantage?
securing an advantage over competitors through expert use of marketing and people
2 of 5
What are some ways that businesses can have an advantage?
brand name, product design, promotion, quality, motivated staff, better customer service, USP
3 of 5
What is the most important resource to a business?
People
4 of 5
What do human resource departments take care of?
recruitment, training, payment systems, planning future workforce needs
5 of 5

Other cards in this set

Card 2

Front

What is competitive advantage?

Back

securing an advantage over competitors through expert use of marketing and people

Card 3

Front

What are some ways that businesses can have an advantage?

Back

Preview of the front of card 3

Card 4

Front

What is the most important resource to a business?

Back

Preview of the front of card 4

Card 5

Front

What do human resource departments take care of?

Back

Preview of the front of card 5

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