Marketing

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  • Created by: Krishna_
  • Created on: 11-12-16 11:22
R W N R X C T T E R R F G M C W C C W K M
N W H A T S M A K E T R E S E A R C H E Q
G K H H N N U J D P C D N P S V J C P I E
G X C P F Y V S I Q N P W E A O J R R X N
S F R E H X I H R I A I A N L N T D O A M
S V A R K L O C E F W X W E E N J Q M M Q
P Y E S I W I R C E M R M T S Q G T O Q P
J A S O P A O A T N K C P R P G N H T F A
O D E N E X M E M W H L F A R N I G I B G
O T R A M Y B S A S Q N Q T O I M J O E G
T A Y L A L L E R Q A T U I M S M O N H V
R G R S K D W R K W J O I O O I I G A K V
D D A E N S M Y E S N H O N T T K L L I V
Q E D L R V M R T Y B E Y P I R S D P D H
L L N L I E U A N O X S U R O E E G R D E
B Y O I L F U M X G A B F I N V C X I L L
O N C N T I O I N M B X T C X D I G C O P
K V E G C H J R P Y C I E I V A R D I G Q
P A S X H P K P V E J E U N H H P I N X X
J K T W U K J P Q F W P C G V G K F G H C
B L P V E Q H H C L J H R V Y O K J K E A

Clues

  • Data collected first hand, sometimes referred to as field research e.g. Questionaires, Surveys, Focus groups etc. (7, 8)
  • Data collected using research or information provided by others, often referred to as desk research e.g.Magazines, Internet Research, Newspapers etc. (9, 8)
  • Market Research is the collection of data on cutomer habits to help decision making in marketing (5, 5, 8)
  • Penetration pricing is when the price is set lower than the competitors's prices in order to be able to enter a new market (11, 7)
  • Price skimming is setting a relatively high price to boost profits, it's often used by well-known businesses launching new, high quality procucts (5, 8)
  • They encourage customers to buy now rather than later. For example, 2-for-1 offers, free gifts, samples, coupons or competitions (5, 9)
  • This is when a product is sold at a relatively low price for a short period of time to get customers interested in the product (11, 7)
  • This takes place when firms make diect contact with individual customers using tactics such as 'junk' mail and weekly 'special offer' emails (6, 6)
  • Using fac-to-face communication, e.g. employing a sales person or agent to make direct contact with customer (8, 7)
  • Where a business pays for messages about itself in mass media such as T.V. or newspapers. Advertising is non-personal and is also called above-the-line promotion. (11)

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