Marketing

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  • Created by: JoshCarey
  • Created on: 14-07-16 09:20
What Two Types of Market Research are there?
Primary and Secondary.
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What is the Marketing Mix?
4 P's Product, Promotion, Price and Place.
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What is the Market Opportunities?
A trend in the market can create the possibility for a new business, for example home delivery of organic food.
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What is Market Growth?
The measure either the value of sales or the volume of sales.
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What is the Market Share?
Firms that aready in the market.
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What is Market Segments?
These are different groups of similar needs within a market.
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Advantage of a Telephone Survey
Can call when it is convenient to you.
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Disadavantage of a Telephone Survey
Cannot see people's responses.
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Advantage of Door to Door Survey
Can see how people react and people may be more likely to tell the truth.
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Disadvantage of Door to Door Survey
Can be time-consuming.
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Advantage of Focus Groups
Can get in-depth responses.
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Disadvantage of Focus Groups
Small groups may not reflect all your target customers.
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Advantage of Internet Research
Cheap and quick.
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Disadvantage of Internet Research
May not find the views of your target customers.
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Other cards in this set

Card 2

Front

What is the Marketing Mix?

Back

4 P's Product, Promotion, Price and Place.

Card 3

Front

What is the Market Opportunities?

Back

Preview of the front of card 3

Card 4

Front

What is Market Growth?

Back

Preview of the front of card 4

Card 5

Front

What is the Market Share?

Back

Preview of the front of card 5
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