Marketing 0.0 / 5 ? Business StudiesMarketing mixGCSEAQA Created by: JoshCareyCreated on: 14-07-16 09:20 What Two Types of Market Research are there? Primary and Secondary. 1 of 14 What is the Marketing Mix? 4 P's Product, Promotion, Price and Place. 2 of 14 What is the Market Opportunities? A trend in the market can create the possibility for a new business, for example home delivery of organic food. 3 of 14 What is Market Growth? The measure either the value of sales or the volume of sales. 4 of 14 What is the Market Share? Firms that aready in the market. 5 of 14 What is Market Segments? These are different groups of similar needs within a market. 6 of 14 Advantage of a Telephone Survey Can call when it is convenient to you. 7 of 14 Disadavantage of a Telephone Survey Cannot see people's responses. 8 of 14 Advantage of Door to Door Survey Can see how people react and people may be more likely to tell the truth. 9 of 14 Disadvantage of Door to Door Survey Can be time-consuming. 10 of 14 Advantage of Focus Groups Can get in-depth responses. 11 of 14 Disadvantage of Focus Groups Small groups may not reflect all your target customers. 12 of 14 Advantage of Internet Research Cheap and quick. 13 of 14 Disadvantage of Internet Research May not find the views of your target customers. 14 of 14
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