Market Segmentation 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 23-01-14 12:33 Give 4 reasons why the market may be segmented To increase profit, to diversify, to target promotion and identify needs of the market 1 of 5 Define market segmentation Splitting a market into groups with different characteristics and needs 2 of 5 Give 5 advantages of market segmentation Increase share, decrease risk, economies of scale, less research needed, cheaper/ effective promotion 3 of 5 Give 4 disadvantages of market segmentation Diseconomies of scale, can't spread risk if just using one segment, hard to reach the segment, may be limited information available about the segment 4 of 5 Give 7 ways the market can be segmented Age, Gender, Class, Religion, Residence, Geography, Occupation 5 of 5
Comments
No comments have yet been made