Put forward by Fairclough (2001). Is putting forward a relationship with the reciever by using personaisation and 2nd person pronouns. Making the text appear more personal although its actually sold on masse.
1 of 6
Influnential power
Used in media or advertising and by political partys to influence choices made by the reciever.
2 of 6
Instrumental power
This is used to enforce authority,eg by a policeman. Flouting this can end in punishment.
3 of 6
Members rescourses
Creating and image of the text by using shared knowledge with the reciever.
4 of 6
Deontic modality
Constructions that express degrees of neccesity and obligation.
5 of 6
Epistemic modality
Constructions that express degrees of probablity
6 of 6
Other cards in this set
Card 2
Front
Used in media or advertising and by political partys to influence choices made by the reciever.
Back
Influnential power
Card 3
Front
This is used to enforce authority,eg by a policeman. Flouting this can end in punishment.
Back
Card 4
Front
Creating and image of the text by using shared knowledge with the reciever.
Back
Card 5
Front
Constructions that express degrees of neccesity and obligation.
Comments
Report