Language and Power

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Ideology
a common set of beliefs/atitudes held by an individual or group of people.
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synthetic personalisation
personalising something to make it more directed at us
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unequal encounters
different levels of power
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equal encounter
same levels of power
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positive face needs
the need to feel wanted/valued
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negative face needs
the need to not feel imposed on
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positive and negative politeness strategies
strategies that the speaker might use to mitigate or avoid face-threatening acts.
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bald on record
state/threaten explicitly
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opt out
don't do anything
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off record
suggest but don't state explicitly
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Grices Maxims
quantity, quality, relevance and manner
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Other cards in this set

Card 2

Front

personalising something to make it more directed at us

Back

synthetic personalisation

Card 3

Front

different levels of power

Back

Preview of the back of card 3

Card 4

Front

same levels of power

Back

Preview of the back of card 4

Card 5

Front

the need to feel wanted/valued

Back

Preview of the back of card 5
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