Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

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1. McQueen

  • programmes about homosexuals were constructed by heterosexuals for heterosexuals
  • children are presented as innocent, teens are presented as rebellious whilst the elderly are presented as a burden
  • there is overt and inferential racism in the media
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2. Barnes

  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
  • programmes about homosexuals were constructed by heterosexuals for heterosexuals
  • created the two-step flow model

3. Gramsci

  • the economic base does have some opinions but these are quashed by the bourgeousie
  • TV programmes, such as soaps, divert attention away from the unfair nature of society
  • globalisation is a more fashionable term for cultural imperialism

4. Greenslade

  • the mass media has been liberated from the media barons
  • fewer large companies increasingly own what we hear, see and read
  • media is the new 'opium of the people'

5. Abercrombie

  • there has been a significant increase in the proportion of main female characters
  • moral panics, especially the Mods and Rockers
  • women and men have similar skills and abilities in films
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