Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

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1. Katz and Lazarfeld

  • created the two-step flow model
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
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2. Gauntlett

  • the inner-city riots in the 1980s were made to have a racial element to divert attention from the economic issues
  • women and men have similar skills and abilities in films
  • there has been a significant increase in the proportion of main female characters

3. Butsch

  • the working class are under represented and the upper class are over represented
  • the inner-city riots in the 1980s were made to have a racial element to divert attention from the economic issues
  • there is overt and inferential racism in the media

4. Barnes

  • created the two-step flow model
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
  • programmes about homosexuals were constructed by heterosexuals for heterosexuals

5. Sparks

  • globalisation is a more fashionable term for cultural imperialism
  • TV programmes, such as soaps, divert attention away from the unfair nature of society
  • 7/9 Asian countries studied broadcast more locally produced TV than imported TV

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