Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

1. Greenslade

  • media is the new 'opium of the people'
  • the mass media has been liberated from the media barons
  • fewer large companies increasingly own what we hear, see and read
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Other questions in this quiz

2. Cohen

  • moral panics, especially the Mods and Rockers
  • 7/9 Asian countries studied broadcast more locally produced TV than imported TV
  • there has been a significant increase in the proportion of main female characters

3. Gorman and McLean

  • 7/9 Asian countries studied broadcast more locally produced TV than imported TV
  • globalisation is a more fashionable term for cultural imperialism
  • moral panics, especially the Mods and Rockers

4. Sparks

  • globalisation is a more fashionable term for cultural imperialism
  • TV programmes, such as soaps, divert attention away from the unfair nature of society
  • 7/9 Asian countries studied broadcast more locally produced TV than imported TV

5. Katz and Lazarfeld

  • created the two-step flow model
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure

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