Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

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1. Barnes

  • created the two-step flow model
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
  • programmes about homosexuals were constructed by heterosexuals for heterosexuals
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2. Gorman and McLean

  • 7/9 Asian countries studied broadcast more locally produced TV than imported TV
  • globalisation is a more fashionable term for cultural imperialism
  • moral panics, especially the Mods and Rockers

3. Willams

  • media is the new 'opium of the people'
  • fewer large companies increasingly own what we hear, see and read
  • the mass media has been liberated from the media barons

4. Bernstein

  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
  • programmes about homosexuals were constructed by heterosexuals for heterosexuals
  • children are presented as innocent, teens are presented as rebellious whilst the elderly are presented as a burden

5. Van Dijk

  • the working class are under represented and the upper class are over represented
  • the inner-city riots in the 1980s were made to have a racial element to divert attention from the economic issues
  • women and men have similar skills and abilities in films

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