Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

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1. McQueen

  • programmes about homosexuals were constructed by heterosexuals for heterosexuals
  • children are presented as innocent, teens are presented as rebellious whilst the elderly are presented as a burden
  • there is overt and inferential racism in the media
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2. Willams

  • media is the new 'opium of the people'
  • fewer large companies increasingly own what we hear, see and read
  • the mass media has been liberated from the media barons

3. Van Dijk

  • the working class are under represented and the upper class are over represented
  • the inner-city riots in the 1980s were made to have a racial element to divert attention from the economic issues
  • women and men have similar skills and abilities in films

4. Gauntlett

  • women and men have similar skills and abilities in films
  • there has been a significant increase in the proportion of main female characters
  • the inner-city riots in the 1980s were made to have a racial element to divert attention from the economic issues

5. Sparks

  • 7/9 Asian countries studied broadcast more locally produced TV than imported TV
  • globalisation is a more fashionable term for cultural imperialism
  • TV programmes, such as soaps, divert attention away from the unfair nature of society
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