Key Sociologists for the Media Unit Quiz

Match the sociologist to their quotation/perspective on the mass media

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1. Miliband

  • media is the new 'opium of the people'
  • the mass media has been liberated from the media barons
  • TV programmes, such as soaps, divert attention away from the unfair nature of society
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2. Barnes

  • created the two-step flow model
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure
  • programmes about homosexuals were constructed by heterosexuals for heterosexuals

3. Bernstein

  • programmes about homosexuals were constructed by heterosexuals for heterosexuals
  • children are presented as innocent, teens are presented as rebellious whilst the elderly are presented as a burden
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure

4. Hall

  • there is overt and inferential racism in the media
  • the working class are under represented and the upper class are over represented
  • children are presented as innocent, teens are presented as rebellious whilst the elderly are presented as a burden

5. Katz and Lazarfeld

  • created the two-step flow model
  • disabled people are presented as sinister, pitiable, pathetic, comedic, sexually abnormal and in need of a miracle cure

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