It can be applied to all, despite individual differences
1 of 8
Gender Bias
A view that does not justifiably represent the experience and behaviour of men or women.
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Androcentrism
When normal behaviour is judged according to a male standard
3 of 8
Alpha Bias
Research that focuses on differences between men and women, and therefore tends to present a view that exaggerates the differences.
4 of 8
Beta Bias
Research that focuses on similarities between men and women, and therefore tends to present a view that ignores or minimises differences.
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Cultural Bias
A tendency to interpret all phenomena through the ‘lens’ of one’s own culture, ignoring the effects that cultural differences might have on behaviour.
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Ethnocentrism
Judging other cultures by the standards and values of one’s own culture. In its extreme form it is the belief in the superiority of one’s own culture which may lead to prejudice and discrimination towards other cultures.
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Cultural Relativism
The idea that norms and values, as well as ethics and moral standards, can only be meaningful and understood within specific social and cultural contexts.
8 of 8
Other cards in this set
Card 2
Front
A view that does not justifiably represent the experience and behaviour of men or women.
Back
Gender Bias
Card 3
Front
When normal behaviour is judged according to a male standard
Back
Card 4
Front
Research that focuses on differences between men and women, and therefore tends to present a view that exaggerates the differences.
Back
Card 5
Front
Research that focuses on similarities between men and women, and therefore tends to present a view that ignores or minimises differences.
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