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6. Lehr & Gehr (2006)

  • lab experiment in which participants were given description of a stranger who were similar or dissimlar to their personalities. Participants preffered those who were similar
  • Similarities in a lab experiment showed no link

7. Griffit & Guay (1969)

  • Says the reward/need theory is too reductionist
  • Lab expermiment where they found that positive evaluations of a creative task led to the experimenter being more liked
  • Found no link between rewards and the desire to enter relationship