Film studies theory
- Created by: macks
- Created on: 31-03-16 10:15
Other questions in this quiz
2. what is the oppositional reading?
- when you take the preffered reading
- the opposite reading
- The audience may reject the preffered reading and recieve their own message.
- your own added values and opions
3. how does this theory work?
- the media uses a scapegoat in order to manipulate and purusade their audience to a certain motion. Disportionate responces by the public are seen as endangering the social values. Therefore sollutions must be found to prevent mass hysteria.
- by creating mass hysteria
- by having everyone quesiton their morals
- by seeing whos the moral compass
4. what is the preffered reading?
- What the producer hopes the audiecne would take from the text.
- when you prefer to read a book rather than a comic
- when you have an opion over something rather the other
- when you want it
5. what is the negoitionted reading??
- when you change it.
- Acknowledge the preffered reading but modfying it to their own values and reads.
- when you adapt it to your own values and opions
- when you get the producer's hoped view on the text
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