Other questions in this quiz

2. what is the oppositional reading?

  • when you take the preffered reading
  • the opposite reading
  • The audience may reject the preffered reading and recieve their own message.
  • your own added values and opions

3. how does this theory work?

  • the media uses a scapegoat in order to manipulate and purusade their audience to a certain motion. Disportionate responces by the public are seen as endangering the social values. Therefore sollutions must be found to prevent mass hysteria.
  • by creating mass hysteria
  • by having everyone quesiton their morals
  • by seeing whos the moral compass

4. what is the preffered reading?

  • What the producer hopes the audiecne would take from the text.
  • when you prefer to read a book rather than a comic
  • when you have an opion over something rather the other
  • when you want it

5. what is the negoitionted reading??

  • when you change it.
  • Acknowledge the preffered reading but modfying it to their own values and reads.
  • when you adapt it to your own values and opions
  • when you get the producer's hoped view on the text

Comments

No comments have yet been made

Similar Film Studies resources:

See all Film Studies resources »See all media theory resources »