Fast fashion is a term used to describe the readily available, inexpensively made, fashion of today - 'fast' is catwalk to stores, in keeping up with demand
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1. Passariello, 2008
e.g. Zara, H&M, Benetton
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1. Cachon and Swinney, 2011
combined of 1. short production and distribution lead times and 2. highly fashionable product design - enables fashion of today to be consumed today
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1. Joy et al., 2012
1990's, would take 6 months from catwalk to stores, now less than 2 weeks
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1. Hall, 2018
led by consumers, mass consumption that drives toxicity
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1. Kozinets and Handleman, 2004
mindless consumption with large societal impacts
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2. Bick et al., 2018
rise of globalisation and growth of global economy have led to international supply chains where use of cheap labour in environmentally lax legislation areas is the norm - consumption drives need for cheap
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2. Kozlowski et al., 2012
majorly negative environmental impacts
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2. Allwood et al., 2006
particularly affects those at the bottom of the supply chain
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2. Wicker, 2018
clothes make up roughly 5% of landfill space
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2. Fletcher, 2008
majority of clothes end up in landfill space - model that encourages disposability
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2. Drew, 2019
non-biodegradable fabrics can sit in landfill for up to 200 years
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2. Birtwistle and Moore, 2006
fast fashion encourages disposal of items worn only a couple of times
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2. Naturegrid, 2006
synthetic products don't decompose in landfill, and woollen garments release methane when they do, contributes to global warming
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3. Madsen et al., 2007
lack of workers rights, poor work conditions, long hours, low wages and a myriad of health and safety issues
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3. Bick et al., 2018
lax enforcements allow exploitation - occupational hazards, health issues largely related to respiratory issues and musculosketal problems
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3. Bullman, 2003
as well as longer hours, women often face more overt harassment - in attempt to remove rights, women routinely physically, sexually and verbally abused
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3. Louie, 2001
women disproportionately suffer - also time away from childcare, during/after pregnancy, etc
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4. Crewe, 2008
clothes shopping as an 'ethical, economic and embodied nightmare', endorsed by media, 'troublesome and troubling' - clothes as means of identification, but at great pressures and costs to people
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4. Simmel, 1904
clothing as a way of displaying social status dates back in history
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4. Mintel, 2006
women are more aware than ever before / more pressured - likely due to media pressures
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4. Tebbel, 2000
promotion of the 'idea body' has led to rise in negative body images, largely affecting children
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4. NSPCC, 2016
'modern pressures leaving girls with crippling fears about how they look' - 17% increase in calls since year before
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4. Grogan, 2016
body dissatisfaction highly linked with depressive symptoms in young girls
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4. Clarke and Miller, 2002
fashion and anxiety closely linked - need for clothing to represent so much more than just clothes - e.g. age, personality, status, etc
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4. Woodward, 2005
aesthetics of the self - role of fashion
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5. Lavergne, 2015
the supply chain is fractured, the people who make our clothes have become nameless/faceless - greater transparency is key, alongside consumers acknowledging and using their power correctly - as 'individuals' not 'consumers'
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5. Crewe, 2008
digital technology is opening up new possibilities for consumer power, as well as the economic and political significance of consumption - consumers have the power to change the system
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5. Hobson, 2013
can we merely blame the clothing industry or do we all as purchasers of cheap clothes have a responsibility for the disasters like Rana Plaza?
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5. Anguelov, 2015
fast fashion and its negative impacts on environment and society
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Other cards in this set
Card 2
Front
e.g. Zara, H&M, Benetton
Back
1. Passariello, 2008
Card 3
Front
combined of 1. short production and distribution lead times and 2. highly fashionable product design - enables fashion of today to be consumed today
Back
Card 4
Front
1990's, would take 6 months from catwalk to stores, now less than 2 weeks
Back
Card 5
Front
led by consumers, mass consumption that drives toxicity
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