Enterprise and Marketing

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  • Created by: Sabaa_A
  • Created on: 12-11-20 15:47
Break-Even point
The point at which the income received from selling a unit covers the cost of supplying it. This is often described as the point at which total revenue equals total costs. No profit or loss is made at this level of sales
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Business Angel
An entrepreneur or investor that provides capital to a business in return for a share of the ownership.
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Business Plan
A document that outlines the aims of a business and how it intends to achieve those aims. It is a plan which details the physical, human and financial planning, and the intended operations.
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Capital
The amount of money invested into a company at the beginning of a business venture.
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Cash Flow
The flow of money into (inflows) and our of (outflows) a business
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Competitive pricing
A pricing strategy that takes into account the prices charged by competitors in the same industry. For example, this strategy may be used by
a toothpaste manufacturer where there are a large number of brands available to consumers but the features of the
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Consumer Trials
A method of research where a business will test/sample a product with a group of selected consumers
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Crowd Funding
A source of finance where a project is funded through contributions from a large number of people who all invest relatively small amounts of money.
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Other cards in this set

Card 2

Front

Business Angel

Back

An entrepreneur or investor that provides capital to a business in return for a share of the ownership.

Card 3

Front

Business Plan

Back

Preview of the front of card 3

Card 4

Front

Capital

Back

Preview of the front of card 4

Card 5

Front

Cash Flow

Back

Preview of the front of card 5
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