The difference between direct marketing and personal selling
In direct marketing the enterprise has the customers contact details and they are already existing customers. Whereas in personal selling the enterprise contacts potential customers
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Purpose of direct marketing
Enables an enterprise to set up an individual relationship with a customer and the enterprise can tailor the message being sent to the customer
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A small business has just been set up in Morecambe. Identify the factors the enterprise should take when deciding what promotional methods to use
The cost, the target audience, the resources, the time it will take
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Identify 3 ways a small enterprise could reduce the amount of money it spends on promotional leaflets
Print less leaflets and put them in public spaces. Find an enterprise that will print the leaflets cheaper. Use social media more.
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Example of when ambient has been used and why
McDonald's , so people see it when they're out and about and anchorages them to want and get a McDonald's
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