The multi-store model of memory by Atkinson and shiffrin 1968 suggests that the model is made up of 3 stores.
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what are the components ?
short term , long term , sensory , duration , capacity , encoding
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what is the evidence and key study?
Evidence : Atkinson 1970 – primacy recent effect. List of words participants had to remember the words.
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strength and weakness
Strength : the model has a lot of research and studies which provide reliable evidence to back it up.Weakness : it only focuses on attention and rehearsal the model has been criticized for its ‘one way’ focus.
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details of sensory store?
duration - 1/2 second , capacity is limited , encoding is sence specific , iconic and auditory .
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details of short term memory?
Duration: 0-18 seconds (short time if not rehearsed it decays). Capacity: 7 +/- 2 items (magic number 7 miller). Encoding: mainly auditory.
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Duration: Unlimited (2minutes – 100years). Capacity: Unlimited. Encoding: Mainly Semantic. what is the discription belong to?
long term
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Other cards in this set
Card 2
Front
what are the components ?
Back
short term , long term , sensory , duration , capacity , encoding
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