business studies- unit 3

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  • Created by: makeper01
  • Created on: 27-05-16 13:14
marketing
process that anticipiates, identifies and satisfies customer needs profitably
1 of 6
market research
The process of gaining information about customers, competitors and market trends through collecting primary and secondary data
2 of 6
primary data
New information that has been gathered for a specific purpose through direct investigation such as questionnaires, surveys and interviews
3 of 6
secondary data
Information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies
4 of 6
quantitative data
data that can be expressedas number and can be statisitically analysed
5 of 6
qualitative data
Data about opinions, judgements and attitudes
6 of 6

Other cards in this set

Card 2

Front

The process of gaining information about customers, competitors and market trends through collecting primary and secondary data

Back

market research

Card 3

Front

New information that has been gathered for a specific purpose through direct investigation such as questionnaires, surveys and interviews

Back

Preview of the back of card 3

Card 4

Front

Information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies

Back

Preview of the back of card 4

Card 5

Front

data that can be expressedas number and can be statisitically analysed

Back

Preview of the back of card 5
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