process that anticipiates, identifies and satisfies customer needs profitably
1 of 6
market research
The process of gaining information about customers, competitors and market trends through collecting primary and secondary data
2 of 6
primary data
New information that has been gathered for a specific purpose through direct investigation such as questionnaires, surveys and interviews
3 of 6
secondary data
Information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies
4 of 6
quantitative data
data that can be expressedas number and can be statisitically analysed
5 of 6
qualitative data
Data about opinions, judgements and attitudes
6 of 6
Other cards in this set
Card 2
Front
The process of gaining information about customers, competitors and market trends through collecting primary and secondary data
Back
market research
Card 3
Front
New information that has been gathered for a specific purpose through direct investigation such as questionnaires, surveys and interviews
Back
Card 4
Front
Information that already exists such as accounts and sales records, government statistics, newspaper and internet articles and reports from advertising agencies
Back
Card 5
Front
data that can be expressedas number and can be statisitically analysed
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