A brief written statement of the purpose of a company or organisation. Ideally, it guides the actions of the organisation and can provide decision making, directions and sets an overall goal.
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Mission Statement
The overall reason for the business existence.
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Corporate Aims
The long term targets and plans to fulfil the mission statement
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Corporate Objectives
The medium to long term quantifiable targets to fulfil the mission statement
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Corporate Strategy
The actions to be taken by the business to achieve the objectives.
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Business Tactics
Actions taken on a day to day basis to support the strategy.
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Other cards in this set
Card 2
Front
The overall reason for the business existence.
Back
Mission Statement
Card 3
Front
The long term targets and plans to fulfil the mission statement
Back
Card 4
Front
The medium to long term quantifiable targets to fulfil the mission statement
Back
Card 5
Front
The actions to be taken by the business to achieve the objectives.
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