Business Matrices 0.0 / 5 ? Applied BusinessUnit 10 Marketing A2/A-levelEdexcel Created by: Leila HarrisCreated on: 28-11-16 11:44 38526417 Across 1. New Products to New Markets (15) 5. Low Market Share, High Market Growth (Introduction) (7, 5) 6. Low Market Share, Low Market Growth (Decline) (4) 7. New Products to Existing Markets (7, 11) 8. Existing Products to Existing Markets (6, 11) Down 2. High Market Share, Low Market Growth (Maturity) (4, 3) 3. Existing Products to New Markets (6, 11) 4. High Market Share, High Market Growth (Growth) (4)
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