Business Management

?
  • Created by: scottp
  • Created on: 05-05-17 10:37
What is Market Segmentation?
Breaking the markets down in order to target the correct segments
1 of 5
5 point Criteria for Effective Segmentation
Measurable, Substantial, Accessible, Differentiable, Actionable
2 of 5
5 Levels Of Market Segmentation
Mass Marketing, Segment Marketing, Niche Marketing, Local Marketing, Individual Marketing
3 of 5
4 Bases for Market Segmentation
Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation, Behavioural Segmentation
4 of 5
Example companies who segment: Mass, Segment, Niche, Local, Individual
Mass - Coca Cola, Segment - Apple, Niche - Jacamo, Local - Groupon, Individual - Nike ID
5 of 5

Other cards in this set

Card 2

Front

5 point Criteria for Effective Segmentation

Back

Measurable, Substantial, Accessible, Differentiable, Actionable

Card 3

Front

5 Levels Of Market Segmentation

Back

Preview of the front of card 3

Card 4

Front

4 Bases for Market Segmentation

Back

Preview of the front of card 4

Card 5

Front

Example companies who segment: Mass, Segment, Niche, Local, Individual

Back

Preview of the front of card 5

Comments

No comments have yet been made

Similar Business Management resources:

See all Business Management resources »See all Market Segmentation, Targeting, And Positioning resources »