Business Management 0.0 / 5 ? Business ManagementMarket Segmentation, Targeting, And Positioning UniversityAll boards Created by: scottpCreated on: 05-05-17 10:37 What is Market Segmentation? Breaking the markets down in order to target the correct segments 1 of 5 5 point Criteria for Effective Segmentation Measurable, Substantial, Accessible, Differentiable, Actionable 2 of 5 5 Levels Of Market Segmentation Mass Marketing, Segment Marketing, Niche Marketing, Local Marketing, Individual Marketing 3 of 5 4 Bases for Market Segmentation Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation, Behavioural Segmentation 4 of 5 Example companies who segment: Mass, Segment, Niche, Local, Individual Mass - Coca Cola, Segment - Apple, Niche - Jacamo, Local - Groupon, Individual - Nike ID 5 of 5
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