Business component 3- PESTLE (Social)

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What social issues need to be analysed in a PESTLE report?
Demographic chnages (Average population size, average earnings, average population age, patterns of migration)
Lifestyle changes (technology, single occupancy, time, on-demand culture, luxuries, health and well being)
Changing social trends (working women
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What are Demographics?
The socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, the average size of a family, average age at marriage.
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How do these social issues impact different businesses and their stakeholders?
Demographic changes- change in demand for goods, more or less opportunities, more or less revenue, expand market, more needs met
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How do these social issues impact different businesses and their stakeholders?
Social changes- more people working, increase in workforce, increased spending, increased awareness
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How do these social issues impact different businesses and their stakeholders?
lifestyle changes- may not spend as much, be aware of what they are buying, buy more expensive or cheaper items
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Other cards in this set

Card 2

Front

What are Demographics?

Back

The socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, the average size of a family, average age at marriage.

Card 3

Front

How do these social issues impact different businesses and their stakeholders?

Back

Preview of the front of card 3

Card 4

Front

How do these social issues impact different businesses and their stakeholders?

Back

Preview of the front of card 4

Card 5

Front

How do these social issues impact different businesses and their stakeholders?

Back

Preview of the front of card 5

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