business chap 18 key terms
- Created by: ngaelsa
- Created on: 21-04-17 15:20
| D | Y | N | A | M | I | C | P | R | I | C | I | N | G | J | T | B | X | P | U | R |
| T | M | U | W | W | C | L | F | R | F | X | E | U | E | I | D | C | R | Y | G | R |
| X | A | I | E | P | K | O | J | R | B | A | H | K | X | N | D | O | N | O | G | D |
| S | R | M | Y | R | S | K | O | T | D | B | F | N | A | P | D | C | P | E | O | J |
| W | K | E | A | O | C | I | W | T | E | T | C | R | B | U | E | A | S | L | W | S |
| F | E | I | C | D | A | V | E | C | U | G | B | Q | C | R | S | F | F | C | X | N |
| O | T | Q | A | U | J | L | X | K | R | F | U | T | B | J | A | D | V | Y | K | D |
| G | I | H | Q | C | F | T | T | L | A | A | P | P | B | F | R | T | T | C | D | X |
| V | N | D | F | T | L | S | K | U | W | O | V | X | R | D | R | V | A | E | P | T |
| B | G | H | K | G | A | V | I | Y | S | N | N | M | N | M | G | X | R | F | U | A |
| R | M | G | Y | S | B | W | M | I | T | L | Q | A | N | W | U | T | G | I | Y | R |
| O | I | K | F | O | M | K | T | F | O | E | S | K | K | J | I | M | E | L | Q | G |
| E | X | T | E | N | S | I | O | N | S | T | R | A | T | E | G | Y | T | T | J | V |
| D | A | T | B | W | O | V | R | X | E | S | V | M | V | K | Q | Y | P | C | J | H |
| G | G | W | P | N | E | P | L | E | S | F | N | T | S | B | V | H | R | U | L | C |
| W | G | O | I | G | U | H | A | M | E | A | P | B | Q | C | L | I | I | D | S | L |
| S | E | N | B | I | L | N | K | O | F | V | R | D | W | X | V | X | C | O | O | V |
| F | G | O | Q | H | A | L | T | E | O | R | N | T | L | R | X | F | I | R | F | V |
| N | K | W | W | V | G | A | L | O | M | G | P | G | E | M | Q | L | N | P | U | J |
| W | I | H | U | F | W | F | U | J | N | Q | G | J | W | H | F | L | G | Y | E | L |
| M | G | H | F | E | H | L | A | E | V | Y | A | F | K | L | Q | C | C | H | H | F |
Clues
- an identifying name, symbol, image, trademark that distinguishes a product from its competitors (5)
- consumer's perception of a product or service as compared to its competitor (7, 11)
- end result of production process that is sold on the market to satisfy customer's needs and wants (7)
- marketing plans to extend the maturity stage of a product before a brand new one is needed (9, 8)
- offering goods at a given price that changes according to level of demand and the ability of customer to pay (7, 7)
- pattern of sales recorded by a product from launch to withdrawal from the market, 1 of the main forms of product portfolio (7, 4, 5)
- setting price that will give a required rate of return at a certain level of output (6, 7)
- the 4 key decisions that must be taken to the effective marketing of a product (9, 3)
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