Business A Level Key Terms
- Created by: languageolympics
- Created on: 26-02-18 13:15
Other questions in this quiz
2. What does the term 'overtrading' refer to?
- When a business only trades with oversees customers.
- Where a business expands too quickly, putting pressure on short term finance.
- When a business refuses to trade with oversees customers.
- When a business ends up with more profit than expected.
3. What is a business plan?
- Another term for business cards.
- A written document describing the nature of the business, its objectives, marketing strategy and financial projections.
- Where a large business can spread risks by investing in a broader product portfolio
- Where a business expands too quickly, putting pressure on the financial plans.
4. What is the Boston Matrix
- A method of breaking a market down into groups based on personality, lifestyle and behaviour.
- A method of analysing the products in a business's portfolio based on relative market share and market growth.
- A type of market with a large number of relatively small firms selling similar products
- The collection of information based on opinions, attitudes, beliefs and intentions (Subjective factors)
5. What is 'Public relations'?
- When the public influences a new range of products.
- Activities where a business manages its relationships with different parts of the public, for example customers and local communities.
- Where the owners are personally liable for all debts incurred by a business and personal belongings can be taken to repay debts.
- The relationship between a product and the public.
Comments
Report