Business 1.1 Meeting Customer Needs

Name the three correct factors affecting research.

Theoretical factors, Ethical factors, Practical factors

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What is product orientation?

When a business develops products based on what its good at doing and the direction the company wishes to take.

2 of 7

Sampling should involve bias. True or false?

False

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What does a Business to Business market focus on?

The features of the product and the logical cost decision.

4 of 7

What is AIDA?

Attention, Interest, Desire, Action

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How can market share be determined?

By working out the proportion of the total market held by one particular company.

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What is explanatory research?

Involves answering how and why certain customer behaviour occurs

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Other cards in this set

What is product orientation?

When a business develops products based on what its good at doing and the direction the company wishes to take.

Sampling should involve bias. True or false?

What does a Business to Business market focus on?

What is AIDA?

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