AQA AS Business Studies - Marketing Mix

A little basic quiz on Marketing Mix.

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  • Created by: Hanis94
  • Created on: 21-02-11 18:33

1. Rising Star products can be placed in...... on the Product Life Cycle graph.

  • Introduction stage
  • Development stage
  • Maturity stage
  • Growth stage
  • Decline stage
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Other questions in this quiz

2. The Cash Cow of the Boston Matrix has low market growth but high market share.

  • True
  • False

3. A new product entering the market with a high price in order to achieve high short-term profits is known as penetration pricing.

  • False
  • True

4. A product that has significant market share and can influence the market price is known as....

  • Price leader
  • Price taker
  • Loss leader
  • None of the above

5. Which is the correct formula for price elasticity of demand (PED)?

  • % change in price / % change in demand
  • % change in demand / % change in price
  • % change in demand x % change in price
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Comments

Oliver Hurley

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One question is wrong:

Cash cows are units with high market share in a slow-growing industry. You've stated this as false when it is in actual fact true, apart from that, not bad!

Hanis94

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Um, it is actually stated as true. I've just checked it. :)

Oh and thanks. :D

Elisabeth

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I got that one right! It's right, because the cash cow is in the bottom right of the matrix scale :)

Candice Williams

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I got question 5 correct and it says I got it wrong :S but thanks good quiz!

tayloruk

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Great quiz

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