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Improving Organisational Structures

Business Structures
·Hierarchy: A series of levels in a business where each level has responsibility for and authority over
the levels below

·Tall Structure:
Lots of levels
Narrow Spans of Control (Less people to control)
Messages take a long time to get from one end to another…

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Developing an Effective Workforce: Recruitment, Selection and Training

Recruitment: is the process of filling job vacancies

-Training is a provision of work-related education

The recruitment process:
1. A vacancy arises

2. A job description is written or revised, based on job analysis

3. A person specification or job profile is…

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Selection Process
·Job Description: Lists the tasks and responsibilities the applicant will be expected to carry out. Also
states the job title, the location, the nature of the business and other details like salary and

·Person Specification: Outlines the ideal person needed. Qualifications, experience, interests and

·Interviews: Most…

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Developing and Retaining an Effective Workforce and Motivating

Motivating the Workforce- Theories of Motivation
Taylor and Scientific Management

Thought workers were motivated by money
He did time and motion studies, timing work activities with a stopwatch
He favoured division of labour ­ small repetitive tasks (scientific management approach)

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Hygiene Factors: Company policy, supervision, working conditions, pay, relations with
employees. These don't motivate as much, but if they aren't good, workers are dissatisfied
which will demotivate them.
Motivating Factors: Interesting work, personal achievement, recognition of achievement, scope
for more responsibility and personal development. These factors do positively motivate workers.…

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·Empowerment: Gives people more control over their work and also gives them a greater role in
decision-making. Quality circles let groups of workers from various departments meet to suggest
improvements to productivity and quality

Effective Marketing

Identifies customers' needs and wants

Tries to anticipate what they'll want in the future…

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Where consumers get the products and/or services can be accessed from the producers

Place is an important factor of the marketing mix in a number of ways.
· Location of the retailer.
· Placement of the product within the point of sale.
· Availability of the…

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Pricing tactics
Influences on pricing decisions

Pricing Strategies
Pricing strategies are the ways in which a
company plans to price a product for the
medium long term future
Cost plus pricing strategy Total costs are calculated and them simply a mark is added to give the selling…

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The promotional mix is where different promotional elements work together to support a product
or service.

Above the line:
Advertising through media
o Newspapers
o Internet
o Television
Below the line:
All other promotions
Sales promotion
o Promotion is used to increase sales through impulse…

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USP- a feature or function of a product that makes it different to any other on the market

Product differentiation- creating a perceived difference for a product in a competitive market

Have to invest into Research and Development... to do scientific research on finding a product that
isn't in…





Steven O'Haea


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