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6. What is a marketing strategy?
- The practice of managing the flow of information between an individual or organisation and the public
- A medium to long term plan for meeting the marketing objectives
- The function that links the consumers/ customers and public to the marketer through information
7. What is an example of a tactical marketing decesion?
- Product re-launch
- Summer and January sales
- To have a range of promotions throughout the year
8. Name an example of an external factor influencing marketing
- Competiton
- The business's pricing strategy
- Recycled packaging
9. What is a business decesion?
- A commitment to a particular course of action, for example strategies and finances.
- The ethical stance that the business has taken
- A snapshot of a business at a given time