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6. What is a marketing strategy?

  • The practice of managing the flow of information between an individual or organisation and the public
  • A medium to long term plan for meeting the marketing objectives
  • The function that links the consumers/ customers and public to the marketer through information

7. What is an example of a tactical marketing decesion?

  • Product re-launch
  • Summer and January sales
  • To have a range of promotions throughout the year

8. Name an example of an external factor influencing marketing

  • Competiton
  • The business's pricing strategy
  • Recycled packaging

9. What is a business decesion?

  • A commitment to a particular course of action, for example strategies and finances.
  • The ethical stance that the business has taken
  • A snapshot of a business at a given time