Applied Business (Part 1)
Unit 10 Edexcel A2 Applied Business. Marketing Decesions Quiz
- Created by: Ella
- Created on: 03-05-13 15:40
Other questions in this quiz
2. What is a marketing decesion?
- The product can be suitable for all at a price all should be able to afford
- Purely involves marketing such as what are the 4Ps and how to market
- Allows businesses to communicate straight to the customer
3. What are marketing objectives?
- A tool which is used by businesses to identify which, of a number of options, a business could adopt in order to increase sales
- What a business hopes to achieve as a result of marketing
- Something which makes a product stand out from competitors
4. What is a corporate stategy?
- The way the business has chosen to run itself to meet its long term goals/ aims. Sometimes seen in the business's mission statement
- The practice of managing the flow of information between an organisation and the public
- The ethical stance of a business
5. Name an example of an external factor influencing marketing
- Recycled packaging
- Competiton
- The business's pricing strategy
Comments
No comments have yet been made