Ansoff's Matrix 5.0 / 5 based on 2 ratings ? Business StudiesBusiness PlansASEdexcel Created by: BethanyCreated on: 18-03-13 15:21 When a business creates a new product for an entirely new market. Diversification 1 of 6 When a business sells it's existing products to a new market. Market Development 2 of 6 When a business sells new products to an existing market. Product Development 3 of 6 When a business sells existing products to an existing market. Market Penetration 4 of 6 Another term in which the company attempts to build a relationship with the customer. Relationship Marketing 5 of 6 When the company focuses on the point of sales, rather than a relationnship with the consumers. Transactional Marketing 6 of 6
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