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Card 26
Front
What happens to firms that fail to adapt their business model, at a time when consumer tastes are changing?
Back
Card 27
Front
Name 3 characteristics of effective marketing:
Back
Card 28
Front
Explain "Identifying the target market":
Back
Card 29
Front
What do you need to do to suceed in marketing?
Back
Card 30
Front
What does having a clear idea of the age, sex and personality of the target market enable the business to do?
Back
Card 31
Front
Explain "Segment your markets":
Back
Card 32
Front
Explain "A Coherent brand image through a coherent marketing mix":
Back
Card 33
Front
What should happen if the brand image created by the marketing mix appeals to the target market?
Back
Card 34
Front
What happens if the marketing mix is not co-ordinated?
Back
Card 35
Front
What is short termism?
Back
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