More cards in this set

Name a short termist strategy:

Explain "High prices" strategy:

Explain "Short-run sales" strategy:

What happens when businesses over-rely on these types of pay?

Why is it so hard for large firms to launch new products successfully?

Why do firms set marketing objectives?

Why is it a mistake to "segment a segment"?

How do firms decide on how much to spend on marketing?

Why is maketing harder than it looks/seems?