What happens once consumer wants have been identified?
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Card 20
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What sort of decisions does launching a marketing mix involve?
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Card 21
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Name the 4 stages of the marketing process:
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Card 22
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Consumers tend to be quite rational. They will seek out fairly priced products that satisfy their needs. Due to this in a competitive market, what does the success of a firm depend on?
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Card 23
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Generally, what do firms that fail lack?
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Card 24
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What helps firms attract revenue and profit?
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Card 25
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Consumer tastes do not tend to stay the same for very long. Therefore, what is a key aspect of effective marketing?
