- Created by: izzyfrizzy19
- Created on: 28-12-16 12:56
Why does a Business exist?
- create wealth
- create employment
- create new products
- enhance reputation
Mission/aims and objectives
Mission Statement- A formal summary of the aims and values of a company, organisation, or individual.
Objective- Commitments which give direction. Sets out clearly what has to be achieved.From a mission will come SMART objectives. They turn the mission statement into something more quantifiable.
Why set objectives?
- Large companies cannot make all decisions at corporate level
- They need to give authority to middle management to make middle-ranking decisions
- It is motivating to have a clear goal…