TV persuasion follows a sequential model.
1. Capture Attention.
*Eye catching images.
*Olney, Halbrook and Batra (1991) measured channel hopping. Unique and eye catching images captured the most attention.
*Messages should be clear and simple to encourage peripheral processing.
3. Create a favourable association.
*Involves classical conditioning.
*create a favourable evaluation of product.
*Liked adverts are talked about…