TV and Persuasion.

  • Created by: Emily
  • Created on: 15-06-12 20:35

TV persuasion follows a sequential model.

1. Capture Attention.

*Eye catching images.

*Olney, Halbrook and Batra (1991) measured channel hopping. Unique and eye catching images captured the most attention.

2. Comprehension.

*Messages should be clear and simple to encourage peripheral processing.

3. Create a favourable association.

*Involves classical conditioning.

*create a favourable evaluation of product.

*Liked adverts are talked about…


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