The role of business enterprise and the purpose of business activity


Business enterprise is the process of identifying new business opportunities and then taking advantage of them. It can involve:

  • thinking of a new idea 
  • developing a new idea into a new business
  • helping an existing business to expand by coming up with new ideas 

All business activity needs to have at least one purpose. A purpose could be to:

  • Provide people with a good or a service
  • Meet customer needs -


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