The Behaviourist Approach
JB Watson (1915) "we're a product of our learning experience and environment"
- Behaviourism is primarily concerned with observable behaviour, as oposed to internal events such as thoughts and emotion (subjectively, qualitative)
- Observable behaviour can be objectively and scientifically measured (quantitative)
- Behaviour must be measured in highly controlled environments to establish cause and effect
- There is little difference between…