The Behaviourist Approach

The Behaviourist Approach

JB Watson (1915) "we're a product of our learning experience and environment"

Assumptions

• Behaviourism is primarily concerned with observable behaviour, as oposed to internal events such as thoughts and emotion (subjectively, qualitative)
• Observable behaviour can be objectively and scientifically measured (quantitative)
• Behaviour must be measured in highly controlled environments to establish cause and effect
• There is little difference between…