High level of control in laboratory conditions (e.g. Loftus and Palmer) – can show cause and effect.
Some research has low ecological validity (e.g. Loftus and Palmer)
Contributes to our understanding of the nature-nurture debate, for example, through cross-cultural studies.
Tends to use quantitative rather than qualitative data (e.g. Baron-Cohen, Leslie and Frith)
May help understand those with cognitive problems and may…