Social influence and social change
- Created by: gemshort
- Created on: 10-01-18 13:47
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The role of minority influence: the civil rights movement in the US of the 1950s and 60s
- Drawing attention through social proof - civil rights marches drew attention to the situation by providing social proof of the problem
- Consistency - there were many marches and many people taking part
- Deeper processing of the issue - this attention meant that many people who accepted the status quo began to think about the injustices of it
- The augmentation principle - there were a number of incidents where people risked their lives
- The snowball effect - civil rights activists continued to press for change and got the attention of the US government; in 1964 the US Civil Rights Act was passed - this represented a change from minority to majority support for…
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