Social influence and social change

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  • Created by: gemshort
  • Created on: 10-01-18 13:47

The role of minority influence: the civil rights movement in the US of the 1950s and 60s

  • Drawing attention through social proof - civil rights marches drew attention to the situation by providing social proof of the problem
  • Consistency - there were many marches and many people taking part
  • Deeper processing of the issue - this attention meant that many people who accepted the status quo began to think about the injustices of it
  • The augmentation principle - there were a number of incidents where people risked their lives
  • The snowball effect - civil rights activists continued to press for change and got the attention of the US government; in 1964 the US Civil Rights Act was passed - this represented a change from minority to majority support for…

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