Similarity Theory

AO1:

• Byrne, Clore and Smeaton (1986)
• We like those who we are similar to
• We first sort potential partners for dissimalarity, avoiding those too different from ourselves
• We then choose the person most similar to ourselves from the remaining pool
• We do this for two reasons
• Firstly, we believe those similar to us are more likely to like us, lessening the chance of rejection
• Secondly, shared values validate…