Similarity Theory

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  • Created by: Mollie
  • Created on: 22-04-13 18:25


  • Byrne, Clore and Smeaton (1986)
  • We like those who we are similar to
  • We first sort potential partners for dissimalarity, avoiding those too different from ourselves
  • We then choose the person most similar to ourselves from the remaining pool
  • We do this for two reasons
  • Firstly, we believe those similar to us are more likely to like us, lessening the chance of rejection
  • Secondly, shared values validate…


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